About Us

SHENZHEN LEDA TECHNOLOGY CO., LTD. is a global e-commerce trading company, established in 1989 and located in Longhua District, Shenzhen, China. At present, our company is mainly engaged in cross-border trade of electronic products, game peripherals, sunglasses and bags. We have well-established design teams, factory workshops and operation teams. Through Amazon platform and our official sites, we provide high-quality products to customers in the United States, Europe, Japan and other countries. Our company adheres to the firm belief of "Product First, Vision Foremost", provides professional and high-quality products to meet customers' needs with continuous innovation.
In more than 30 years of development, SHENZHEN LEDA TECHNOLOGY CO., LTD. has established 5 business divisions to operating our brands through a professional concept. These brands have their own focus, but all have achieved unanimous praise from customers.


Founded in 1989 in China, CHEREEKI is reinventing a wholly modern approach to fashion. It designs, manufactures, distributes and retails fashion and lifestyle products including sunglasses and bags. CHEREEKI was founded with a rebellious spirit and a lofty objective to offer artistic lifestyle products at a revolutionary price, while leading the way for socially conscious businesses. The result is to be a young brand embracing the now in a sophisticated manner.


In 2010, LATEC was founded in Shenzhen. Our mission is to empower and inspire people to enjoy high-tech life. Through smart wearable technology and game accessories, we are not only transforming the way individuals connect with the Internet and with each other, but also transforming people’s lives. We design products and experiences that fit seamlessly into your life so you can achieve your better life. The desire to be the best is made possible by ambitious and highly talented professionals who still believe as passionately in what we do today, as we did over 10 years ago.


HOMVILLA was founded in 2008. Based on a passion for authentic design and clear functionality, we challenge ourselves to shape the future and take pride in creating products that help you enjoy a balanced life with room for chaos and calm, moments of reflection and times of joy. Just like the brand name, HOMVILLA’s mission is to improve the quality of life, and turn HOME into a VILLA-like luxury place to make you feel comfortable. Our stylish forms, rich textures and environment-friendly materials allow you to create an authentic and composed atmosphere. We take our responsibility to people and the planet seriously, and expect the same of our customers.
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